Catalysing the Market Transformation of Electric 2-Wheeler: Insights from Consumers and Stakeholders
India is one of the world’s fastest-growing markets for electric two-wheelers (E2Ws). With a large population, increasing environmental concerns, and rising fuel prices, there is a growing demand for affordable and sustainable transport options, and E2Ws fit the bill perfectly. The Indian government has been promoting the adoption of electric vehicles (EVs) through various policy initiatives, such as tax incentives, subsidies, and the development of charging infrastructure. They provide a convenient and efficient option for short-distance travel, particularly in urban areas. However, the widespread adoption of E2Ws in India still faces several challenges.
This whitepaper aims to expand on the previous work by adopting a systematic pan-India approach to understanding the consumers’ and dealers’ perspectives and dilemmas regarding the advantages and challenges of E2W adoption in India. The whitepaper delves deeper into the specific challenges and opportunities across India and provides insights into the factors that drive or hinder the adoption of E2Ws in the country. It includes detailed analysis and recommendations on consumer preferences, pricing, financing, availability of charging infrastructure, regulatory frameworks, and marketing strategies.